CONSULTING

Groupe Consulting invites the Marketing Group and the Digital & Business Group to a conference/debate on "The digitization of the economy: towards an UBERIZATION of markets", on June 10 at ESCP Europe.


The digitization of our lifestyles, consumption patterns and behaviors is well underway. It is linked to our hyper-connectivity and to marketing challenges that place the individual at the heart of its strategies.
The only thing that matters is consumer satisfaction - or controlled dissatisfaction.
At the same time, a new form of disruptive economy is emerging that could become destructive, particularly for more conventional business models.

How can we anticipate this in our day-to-day business? What examples and new models can we put in place? What are the consequences for employment, and what opportunities lie ahead? What technologies are possible today to understand consumers in all their diversity and complexity?
These are the questions our guests will be answering:
-Bruno TEBOUL, DEA in Cognitive Sciences from École Polytechnique, Executive MBA HEC. Former Marketing and Digital Director and web entrepreneur. He is currently Scientific Director, R&D and Innovation for the Keyrus Group. Member of the Governance of the Data Scientist Chair at Ecole Polytechnique. He will explain why the new digital economy is in the process of profoundly transforming our traditional economy. His remarks will be illustrated by his latest book, published in May 2015: "Uberisation = Economie déchirée? "
- Marc ROGERS (MS Marketing & Communication ESCP Europe 90), General Manager of UNISERV France, will address the challenges of BIGDATA and the contribution of technologies that enable us to know our customers.
- Guillaume ADJIMAN, HEC 2007, New business Key Account Manager at Cegedim e-business, will provide feedback on customer case studies.

A cocktail reception featuring champagne from Maison Laurent-Perrier will round off the evening.

To register, click on "je m'inscrire" on the right.