EXECUTIVE MANAGERS

Storytelling is becoming increasingly popular in the corporate world, based on a narrative structure similar to that of tales and stories.
How can you get your customers or staff to adhere to your message thanks to a structured, pleasant story?
What are the limits and potential dangers of storytelling?
The storyteller, whether traditional or modern, deploys his or her talent in convivial meeting places. Storytellers are present and often at the heart of new living spaces. In their own way, they can help to build or rebuild the social fabric.

ESCP Europe Alumni's MANAGERS DIRIGEANTS group would like to invite you to a meeting with Christian AURIACH(www.auriach.com), on Tuesday March 31, 2015, for an afterwork session starting at 7:45pm at the Atelier Renault Café. After his talk, we'll continue our discussions over cocktails.

Register now by clicking on "Je m'inscrire" on the right!

During this evening, where networking and conviviality will be the watchwords, the Managers Dirigeants group will present its projects for the months to come: don't hesitate to submit yours to us to liven up our network.

Sincerely yours


Your delegates
Chrystel, Nathalie, Arnaud, Bernard, Gilles and Frédéric



Christian AURIACH divides his time between strategy and organization consulting, teaching at business schools (ESCP Europe) and writing on topics ranging from strategic analysis to corporate narratology and the digital transition of the service professions.
A partner at Accenture from 2005 to 2013, he previously held management positions at Andersen Consulting, Matra Cap Systèmes and Crédit Lyonnais (International Management - Europe & Asia).
Christian has a keen interest in the strategic, organizational and cultural challenges faced by large companies in the service sector: why is it necessary to visualize and pursue long-term objectives, beyond the accounting quarter? Why and how can such a strategic vision be shared at all levels of the company? How can we create and maintain the growing level of expertise demanded by the market without losing our best people to digital entrepreneurship?
Christian has also successfully applied business-inspired strategic and organizational analysis techniques in the arts sector, particularly in the world of live performance.
A graduate of Sup'aéro, he also holds a Master's degree in Business Consulting from ESCP Europe.