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GROUPE MODE - Table ronde & Cocktails

La seconde main : une opportunité ou un mal nécessaire pour les marques de mode ?

Le Groupe Mode est heureux de vous retrouver pour sa prochaine table ronde !
 
Selon une étude Xerfi pour l'IFM, le marché de l’occasion pesait déjà en France 7 milliards d’euros en 2019 - dont 1 milliard pour le textile - et cette tendance ne fait que s'accélérer puisque la seconde main serait vouée à représenter 27% des garde-robes des consommateurs d’ici 2023, selon une étude du BCG en partenariat avec Vestiaire Collective réalisée en 2020. Cette explosion de la seconde main semble cependant aujourd'hui se concentrer essentiellement autour de plateformes CtoC qui captent l'essentiel du marché.
 
Dans ce contexte, les marques de mode cherchent à accompagner l'évolution des habitudes de consommation et testent de nouvelles offres autour de la seconde main.
Aussi, nous a-t-il semblé intéressant de rassembler des acteurs aux profils variés et déjà engagés dans ce processus pour évoquer les enjeux de la seconde main et tenter de décrypter les possibles modèles gagnants.
 
Nous aurons le plaisir de recevoir pour cette table ronde des marques innovantes et déjà bien impliquées dans cette transformation :
  • Clémence CORNET, Directrice de marque BOCAGE
  • Chrysoline DE GASTINES, Co-fondatrice de la marque BALZAC PARIS
  • Delphine LEBAS, Directrice RSE chez PETIT BATEAU
  • Joël SRAER (97), Deputy CEO chez APC
La table ronde sera animée par Chloé Cohen, journaliste et créatrice de Nouveau Modèle, le podcast sur la mode responsable et engagée. 
 
Afin de poursuivre les échanges, un cocktail sera donné dans le salon Jean-Baptiste Say (attenant à l'amphi Gelis) pour clôturer la soirée.
 
Au plaisir de vous y voir nombreux,
 
Les membres organisateurs du Groupe Mode,
Thanh Lan Nguyen (EAP 86)Laura Gelis (94)Aurélie Khattau (MSC 02)Vincent Huché-Deniset (MIM 20).
 
Thursday 24 March 2022
18:30 (GMT +2)
Campus ESCP République - Amphi GELIS
79 Avenue de la République
75011 Paris 11e Arrondissement
  • 20 € Diplômés cotisants

  • 30 € Diplômés non cotisants
    Extérieurs

  • 10 € Etudiants


Registration closed
Speakers
Clémence CORNET
Brand Director
BOCAGE

With a degree from the ESSCA business school and a specialization at the Institut Français de la Mode, Clémence's career path is a cross between product and marketing.

After several years as Product Manager and then Marketing Director for various brands, she initiated and led the repositioning of the Bocage brand and has been accompanying its strategy for the past 10 years. Three years ago, together with the Bocage teams, she imagined and designed the brand's new circular economy project, and is piloting the rental, second-hand and shoe repair projects.

Chrysoline DE GASTINES
Co-founder of the brand
BALZAC PARIS

After a Master's degree in Communications, Chrysoline joined the Marie Claire Group as a Community Manager. In 2011, with two partners, she created a brand of made-to-measure bow ties made in France. In 2014, at the age of 28, Chrysoline de Gastines co-founded the women's and children's fashion brand Balzac Paris, which in just a few years has become the benchmark for the responsible fashion market.

Delphine LEBAS
CSR Director
PETIT BATEAU

After a career in fast food, mass retail and retail, Delphine joined Petit Bateau, a Groupe Rocher brand, in 2015 as Regional Director for Ile-de-France. She then moved on to Retail Management positions in France, then in Europe, before being appointed Director of Strategic Projects in 2020. To support the company's transformation towards a model that contributes to the challenges of sustainable development, Petit Bateau is creating a CSR Department in October 2021 and entrusting it to Delphine.

Joël SRAER
Deputy CEO
APC

After majoring in Finance at ESCP, Joël began his career at Essilor in Asia, in management control (97-99). On his return to France, and after a spell with Accenture (99-2000), he joined Grey Interactive, a digital agency that became Fullsix, and was subsequently acquired by Havas until 2003. From 2004 to 2006, he joined the family business, Natalys, until it was sold. From 2007 to 2012, he returned to Fullix as a partner. Since 2012, he has been Deputy Managing Director at A.P.C..

Chloé COHEN
Journalist and designer
Nouveau Modèle, le podcast sur la mode responsable et engagée

A graduate of the École supérieure de commerce in Reims, then of the Ecole supérieure de journalisme in Lille with a specialization in radio, Chloé has been working as a journalist since 2015.

She has worked for various media, such as France Inter, RTL, RFI, Le Parisien, and covers fairly broad themes around the economy and societal issues, including topics related to the environment and sustainable development. In 2018, she launched Nouveau Modèle. A positive podcast, to show that there are solutions, alternatives to fast-fashion (disposable fashion) and women committed to moving the lines of this industry.

Location

Campus ESCP République - Amphi GELIS

79 Avenue de la République
75011 Paris 11e Arrondissement
Thursday 24 March 2022
18:30 (GMT +2)
Campus ESCP République - Amphi GELIS
79 Avenue de la République
75011 Paris 11e Arrondissement
  • 20 € Diplômés cotisants

  • 30 € Diplômés non cotisants
    Extérieurs

  • 10 € Etudiants


Registration closed
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